The goal is to fundamentally re-think the way that business is conducted.
People
Is everyone in a role to maximize their impact to the organization?
Process
Can the same task be done in a more cost-effective and efficient way?
Technology
Can tools be developed to increase productivity with less people?
The overall goal is to use automation tools to empower non-technical people to perform technical tasks with minimal training and less human errors. This allows for sustained growth without the need to constantly add technical resources. Instead, grow the non-technical (less costly) departments to perform the same technical tasks without any risk by using these automation tools.